Crisis Communication.

Catalog description

PR: (ADV 315 or ADV 315S or PR 324 or PR 324S or STCM 315 ) with a minimum grade of C-. Crises can violate organization-public relationships, tarnish brands’ reputations, and cause widespread human and material damages that are difficult for organizations, individuals, and communities to overcome. Ethical, evidence-based crisis communication play key roles. This course exposes students to the science and art of strategic crisis, emergency, and risk communication in a variety of contexts.