PR 412
IMC for Sport.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: ( ADV 201 or ADPR 215 or ADV 215 or PR 215 or STCM 215) with a minimum grade of C-. Describes the essential role of public relations in integrated marketing communication using sport-specific examples to examine the attributes of successful IMC campaigns and the campaign mindset as it applies to sport promotion and communications.
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001
Availability not recently verifiedClass #west_virginia_university-3180Fall 2026UGRD3 credits
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