Integrated Marketing Communications for Public Relations.

Catalog description

PR: (JRL 101 or MDIA 101 ) and ( ADPR 215 or ADV 215 or PR 215 or STCM 215) with a minimum grade of C- in each. Describes the essential role of public relations in integrated marketing communication. Examines successful IMC campaigns and the campaign mindset as it applies to employee relations, government affairs, reputation management, corporate social responsibility, and more.