MKTG 730
Advanced Marketing Research.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: MKTG 700 an MKTG 720 . This seminar covers common research methods employed in marketing research, including: experimental design, sampling and survey research, measurement, meta- analysis, and validity issues to facilitate students' ability to critique marketing papers and to develop their own research.
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Availability not recently verifiedClass #west_virginia_university-5490Fall 2026UGRD3 credits
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