MKTG 720

Seminar in Buyer Behavior.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

This course covers buyer behavior theories including information processing, attitude, behavior, decision making, social environment, and potential moderators from positivist and post-positivist perspectives.

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Class #west_virginia_university-5488Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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