MKTG 700
Seminar on Marketing Theory.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
Critical review of the literature with an emphasis on evaluating the structure of theories as well as the various schools of marketing thought. Additionally, students develop an understanding of social science and the scientific method.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-5483Fall 2026UGRD3 credits
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