AI Marketing Project 2.

Catalog description

PR: MKTG 525 and MKTG 530 with a minimum grade of C-. This course is designed to provide an in-depth understanding of how artificial intelligence (AI) tools, particularly large language models (LLMs) like ChatGPT4, can transform marketing communications. Students will learn to develop an Integrated Marketing Communications (IMC) campaign using AI for prompt generation, content creation, and strategic decision-making.