MKTG 515

AI and Consumer Behavior.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

This course explores the transformative impact of artificial intelligence (AI) on consumer behavior, providing students with advanced insights into how AI technologies are reshaping marketing strategies and decision-making processes.

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Class #west_virginia_university-5466Fall 2026UGRD3 credits

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Instructor: Staff

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