MKTG 480

Services Marketing.

West Virginia University · UGRD · Fall 2026

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PR: BCOR 350 with a minimum grade of C-. Services marketing gives students an appreciation of the challenges of marketing and managing services and strategies for addressing these challenges. The course features a combination of lectures, in-class exercises and projects (including class presentations).

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Class #west_virginia_university-9383Fall 2026UGRD3 credits
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