MKTG 410
Retail Management.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: BCOR 350 and MKTG 315 with a grade of C- or higher in each. The organization and operating environment of retail firms. Special emphasis placed on consumer market segmentation and the marketing variables of merchandise mix, effective pricing, store location, and communication with suppliers and consumers.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-9370Fall 2026UGRD3 credits
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