MKTG 380

Integrated Promotions.

West Virginia University · UGRD · Fall 2026

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PR: BCOR 350 with a grade of C- or higher. Marketing promotions can dramatically influence the relative success of firms and their brands. As such, we seek to understand the processes and approaches that organizations use in developing and sustaining effective promotional strategies.

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Class #west_virginia_university-9368Fall 2026UGRD3 credits
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