Branded Content and Narrative.

Catalog description

PR: (JRL 101 or MDIA 101 ) and ( ADV 201 or ADPR 215 or ADV 215 or PR 215 or STCM 215) with a minimum grade of C- in each. This course provides an introduction into how the role of content is evolving in the modern marketing communications landscape and how to apply different types of content generation to new and traditional channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing communication strategies.