Health Promotion Campaigns.

Catalog description

PR: (JRL 101 or MDIA 101 ) and ( ADV 215 or PR 215 ) with a minimum grade of C-. Applies IMC principles, theories, and techniques to multifaceted health promotion and disease prevention campaigns. Examines non-profit and public organizations that utilize IMC strategies to promote issues such as HIV/AIDS awareness, cancer screening, and child vaccinations.