DMC 574
Messaging for Customer Relationship Management.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: DMC 460 or DMC 660 . This course examines how data is leveraged for communications intended to retain current customers and acquire new ones. Students will explore how to accurately assess per customer lifetime value and utilize effective data-informed communications strategies to maximize and retain that value.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1917Fall 2026UGRD3 credits
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