DMC 572

Campaign Planning & Programmatic Media Buying.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: DMC 460 or DMC 660 . This course examines the automated media buying landscape with a focus on the tools used, risks and rewards of automated media buys. Students explore software platforms available for automated buying to understand the connection between how data input affects media buying output.

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Class #west_virginia_university-1915Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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