DMC 565
Customer Engagement Ethics & Strategies.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 440 or IMC 640 . This course examines contemporary content strategies for engaging customers through the channels and at the times they prefer. Students will learn to recognize and facilitate customer journeys that provide seamless user experience and path to purchase utilizing omnichannel marketing strategies.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1913Fall 2026UGRD3 credits
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