DMC 565

Customer Engagement Ethics & Strategies.

West Virginia University · UGRD · Fall 2026

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PR: IMC 440 or IMC 640 . This course examines contemporary content strategies for engaging customers through the channels and at the times they prefer. Students will learn to recognize and facilitate customer journeys that provide seamless user experience and path to purchase utilizing omnichannel marketing strategies.

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Class #west_virginia_university-1913Fall 2026UGRD3 credits
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