DMC 562

Message Customization.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: DMC 460 or DMC 660 . This course examines how data enables marketing communicators to customize messages to target audiences as small as a single consumer. Students will examine how to motivate consumers by provided brand communications that are relevant, timely and personal.

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Class #west_virginia_university-1910Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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