DMC 561
Audience Segmentation.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: DMC 460 or DMC 660 or IMC 440 or IMC 640 . This course examines how data can be used to break down mass markets into specific, reachable target markets. Students explore demographic data and other key indicators that can inform successful campaigns, and which data best serve the development of unique market segments to support specific marketing communication goals.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1909Fall 2026UGRD3 credits
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