ADV 451
Interactive Marketing Communications.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: STCM 215 and STCM 315 . An examination of the concepts, strategies and applications involved in direct marketing. Measurability, accountability, lists, data and the integration of direct marketing program into total marketing efforts are discussed.
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Availability not recently verifiedClass #west_virginia_university-2360Fall 2026UGRD3 credits
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