ADV 419

Advertising Strategies.

West Virginia University · UGRD · Fall 2026

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PR: ( ADV 201 or ADV 215 ) and (JRL 101 or MDIA 101 ) with a minimum grade of C- in each. (Advertising minors only.) Introduces students to the concept of branding. Students learn how to use advertising to help create powerful brand loyalty by analyzing case studies of successful and unsuccessful branding attempts.

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Class #west_virginia_university-2359Fall 2026UGRD3 credits
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