ADV 415

Ideation and Strategic Visualization.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: ADV 315 or STCM 315 with a minimum grade of C-. This course builds on basic copywriting skills and explores the global media channels used to reach diverse target audiences. Students will analyze award-winning campaigns as a means to understand creative ideation and strategic visualization. Efforts will culminate in the production of advertising executions.

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Class #west_virginia_university-2358Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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