ADV 403

Media Planning/Strategy.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: STCM 215 or ADV 215 or ADPR 215 with a minimum grade of C-. Theory, evaluation and selection of advertising media for a variety of market situations. Market analysis, media characteristics, sources of media data, and development of a media plan.

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Current meeting, instructor, credit, and enrollment details

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Class #west_virginia_university-2356Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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