Portfolio.

Catalog description

PR: ADPR 215 with a minimum grade of C-. Develop a series of advertising campaigns to create an entry-level, professional portfolio. Learn to interpret market research and strategic planning to create breakthrough creative expressions. Gain an understanding of best practices in copywriting and art direction/design. Learn the skills to craft messages for diverse audiences. Show how concepts must work across all media, including print, digital, video, and experiential.