ADV 315S

Advertising Copywriting.

West Virginia University · UGRD · Fall 2026

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PR: ( ADPR 215 or ADV 215 or STCM 215) and (MDIA 215 or MDIA 215S ) with a minimum grade of C-. Students will learn to write advertising copy and design effective layouts for targeted audiences. Focuses on creative ideation process and includes advertising graphics, copy preparation and layout, evaluation and selection of media. Developing a portfolio.

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Class #west_virginia_university-2351Fall 2026UGRD3 credits
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