Advertising and Public Relations Campaigns.

Catalog description

PR: ADPR 421 or ADPR 421S or ADPR 521 or ADPR 521S or STCM 421 or STCM 521 with a minimum grade of C- or consent. This course is the graduate level section of the advertising and public relations campaigns capstone course. As such, it draws heavily on students' previous training in principles, techniques, writing, and research methods to help lead and implement the development of a strategic communications campaign for a real organizational client.