Audience Insights and Analysis.

Catalog description

PR: ADV 315 or ADV 315S or PR 324 or PR 324S or STCM 315 with a minimum grade of C- or consent. Strategic communications research builds upon an understanding of advertising and public relations fundamentals, theory and practice. This course is designed to introduce advertising and public relations graduate students to communication research methods that are commonly used to identify problems and issues of concern; guide strategic planning, message development and placement; and evaluate plans and campaigns.