Strategic Communication Campaigns for Public Relations and Advertising.

Catalog description

PR: (ADV 315 or ADV 315S or PR 324 or PR 324S or STCM 315 ) and (ADPR 421 or ADPR 421S or STCM 421) with a minimum grade of C- in each. This capstone course synthesizes knowledge from all prior major courses and applies it to the development of a Strategic Communications (Advertising and Public Relations) campaign in a real world environment. (Also listed as ADV 459, PR 459 and STCM 559).