Martin Hall Agency Experience.

Catalog description

PR: (ADPR 421 or ADPR 421S or STCM 421) and (ADV 315 or ADV 315S or PR 324 or PR 324S or STCM 315 ) with a minimum grade of C- in each. This capstone course is designed as a faculty-advised advertising and public relations agency, designed to provide a real-world professional experience in the university setting. Students manage accounts and work in interactive teams to develop integrated multi-media advertising and public relations strategies, materials and campaigns to address the strategic communication needs of real-world clients.