Strategic Social Media.

Catalog description

PR: JRL 101 or MDIA 101 and ( ADPR 215 or ADV 201 or ADV 215 or PR 215 or STCM 215 or IMC 215 ) with a minimum grade of C- in each. This online majors-only course is an accelerated examination of the social media landscape with a focus on crafting messages and successful case studies related to how social media channels can be strategically used to meet the goals of corporate, non-profit, political and issue-based outreach messaging.