Visual Brand Storytelling.

Catalog description

PR: (MDIA 215 or MDIA 215S or JRL 215) and (MDIA 225 or MDIA 225S or JRL 225) and ( ADPR 215 or ADV 215 or PR 215 or STCM 215) with a minimum grade of C- in each. In this class, students will tell character, culture and place-driven stories that connect emotionally with a target audience. Students will collaborate with a client to produce real-world outcomes that are based on creative strategy and messaging. Through the use of traditional visual mediums and emerging technology students will plan, produce and publish content for print and digital platforms.