Influencer Strategies.

Catalog description

PR: (JRL 101 or MDIA 101 ) and ( ADPR 215 or ADV 201 or ADV 215 or PR 215 or STCM 215) with a minimum grade of C- in each. This course explores the role of influencer marketing in meeting marketing goals. Students will learn how to strategically plan an influencer campaign by discovering the campaign performance metrics (KPIs) that most accurately measure campaign success (ROI), budgeting influencer opportunities, and carrying out channel selection. Students will also contemplate the future of influencer marketing and its many prospective implications.