Social Media Writing

Catalog description

This course introduces students to the theory and practice of professional writing for social media. Although students likely have prior experience with social media platforms as an individual, writing with the voice of a business, nonprofit, or even student organization on social media is an entirely different and sometimes difficult matter. This course will instruct students in drafting and updating social media strategies and internal social media policies. The course will also offer practical experience in running organizational social media accounts. In addition to formal writing assignments, students will also have informal writing opportunities to help develop their understanding of how people write professionally about and with social media.