Musical Entrepreneurship

Catalog description

This course is designed to help build financial and entrepreneurial skills to properly monetize musical aspirations. Branding, marketing, and fiscal strategies will be applied to multiple musical endeavors including business and ensemble management, musician career development, and marketing creative activities and products. Personal financial accounting and budgeting will be examined. Each student will choose a musical endeavor to focus on and will complete the course having written a five-year business plan to build the foundation for a self-sustaining career.