Sports Marketing and Sponsorship

Catalog description

This course helps students gain comprehensive understanding of sports marketing by examining in-depth the sports marketing mix of product (sports personnel, brands, and organizations), price (cost of training, licensing, and marketing), place (sports geography), and promotion (sponsorship, advertising, hospitality marketing, event marketing, and public relations). The course also highlights sports sponsorship from a business perspective and teach students about business relationships bonding sports and the sponsoring organizations.