MKT 383

Fashion Marketing

West Chester University of Pennsylvania · UGRD · Fall 2026

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This course examines the environment in which fashion thrives and the factors that influence fashion behavior. Students will study the terminologies and industry trends in the marketing process for fashion. Students will also study product development and management in the fashion industry and the methods of promotion, selling, and pricing.

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Class #west_chester_pennsylvania-MKT383Fall 2026UGRD3 credits
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