MKT 372

Chronology of Innovation

West Chester University of Pennsylvania · UGRD · Fall 2026

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This is a course tracing the history of pivotal human innovations, from the wheel to the Internet, including technological and societal advancements. Students will explore how these innovations have fundamentally shaped societies, economies, and cultures, leading to today's modernity. The course emphasizes the critical role of innovation in human progress and its impact on the business landscape, highlighting the connection between technological advances, societal shifts, and marketing evolution. Through this journey, students gain insights into the transformative power of innovation and its importance in driving continuous change in our world and the marketplace.

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Class #west_chester_pennsylvania-MKT372Fall 2026UGRD3 credits
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