MKT 368

Customer Database Management

West Chester University of Pennsylvania · UGRD · Fall 2026

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This course introduces basic customer database concepts to students. The focuses of the course include how to retrieve data from database with a range of simple to complex SQL queries; how to design a database from scratch; how to access a database using programming languages such as R or Python; and how to query a database with the programming languages.

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Class #west_chester_pennsylvania-MKT368Fall 2026UGRD3 credits
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