MKT 351

Campaign and Promotions Management

West Chester University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

This course will teach students how to apply marketing and research skills to create comprehensive campaigns and events. Students will utilize market research, strategic planning, creative development, media planning and integrated marketing communications to develop effective campaign and event plans.

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Class #west_chester_pennsylvania-MKT351Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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