MKT 349
Sales Leadership and Ethics
West Chester University of Pennsylvania · UGRD · Fall 2026
Catalog description
This course focuses on career competencies, leadership principles, and ethical practices within the sales profession. Students will examine the role of ethical decision-making in building trust, fostering long-term customer relationships, and driving business success. Key topics include ethical sales strategies, corporate social responsibility, leadership styles, and the impact of personal values on career success in sales. Through case studies, interactive discussions, and real-world simulations, students will learn how to lead sales teams with integrity, manage ethical dilemmas, and create a culture of accountability and transparency. The course emphasizes the development of leadership skills necessary to inspire, motivate, and guide students in early career of sales.
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