Multimedia Presentation and Sales Showcasing

Catalog description

This course introduces students to on-camera campaigns and sales techniques in front of a camera in the form of video commerce, live commerce, social media, streaming, and DRTV. The learning experience helps students develop multimedia planning and presentation skills needed to run successful campaigns across media and across platforms. Students learn from strategy, planning, production, and camera engagement to purposeful storytelling, ethics, claims, and talent management.