MKT 347

Consultative Selling in Technology Markets

West Chester University of Pennsylvania · UGRD · Fall 2026

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Designed for sales professionals aiming to excel in technology sales, this course focuses on consultative selling techniques, long-term client relationships, and aligning technological solutions with customer needs. Students will learn how to navigate complex sales cycles, manage stakeholders, and communicate the value of innovative products effectively. The course incorporates case studies, role-playing, and real-world scenarios to equip learners with practical strategies for success in a dynamic and highly competitive technology market.

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Class #west_chester_pennsylvania-MKT347Fall 2026UGRD3 credits
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