Hospitality Sales and Marketing

Catalog description

This course provides an in-depth exploration of sales and marketing principles as applied to the dynamic hospitality industry. Students will learn how to develop and implement effective sales strategies to attract and retain customers in hotels, restaurants, tourism, and other hospitality sectors. Key topics include market segmentation, branding, digital marketing, revenue management, and relationship building with clients and partners. Students will gain practical experience in creating marketing plans, managing sales funnels, and optimizing guest experiences to drive business growth. The course emphasizes the importance of customer-centric strategies and ethical practices in achieving long-term success in the hospitality industry.