MKT 330
Consumer Behavior
West Chester University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought.
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001
Availability not recently verifiedClass #west_chester_pennsylvania-MKT330Fall 2026UGRD3 credits
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