Introduction to Sports Business

Catalog description

This course provides an overview of the dynamic and fast-growing field of sports business. Students will explore the key concepts, business principles, and marketing strategies used by sports organizations. Topics include the structure of the sports industry, sponsorship and endorsements, event management, fan engagement, media and broadcasting, and the economic impact of sports. Through case studies and real-world examples, students will develop an understanding of how business principles are applied within the unique context of the sports industry.