MDC 460

Communication and Advertising

West Chester University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

This course explores the relationship between communication and advertising. Topics covered include the interconnection among advertising, media, and a range of publics, as well as the process and history of advertising, message strategies, media planning, and campaign evaluation, ethical and regulatory issues.

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Class #west_chester_pennsylvania-MDC460Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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