MDC 421
Content Strategy
West Chester University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
This course examines the relationship between communication and marketing on the internet, with emphasis on the strategic use of content in the marketing process. Topics include: online communication environments, audience analysis, message design, editorial plan, and the analysis of outcomes.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_chester_pennsylvania-MDC421Fall 2026UGRD3 credits
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