MGT 472
Entrepreneurship: Feasibility and Launch.
West Chester University · UGRD · Fall 2026
1 section
Catalog description
The focus of this course is testing the feasibility and writing a business plan for a new business launch. Students will learn about industry analysis, market research, funding, financial statement projections, management team and personnel, and marketing strategy. Students will test the feasibility of business ideas, select a feasible idea, develop a business plan and present it.
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Availability not recently verifiedClass #west_chester-2291Fall 2026UGRD3 credits
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