BUA 320

Data and Sports Business.

West Chester University · UGRD · Fall 2026

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This course offers a comprehensive exploration of how data analytics is revolutionizing the sports industry. From optimizing player performance and developing team strategies to enhancing fan engagement, data-driven decision-making is transforming every aspect of sports. Students will gain the skills to critically evaluate sports data, apply analytical methods to address real-world challenges, and effectively communicate actionable insights.

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Class #west_chester-0424Fall 2026UGRD3 credits
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