CREATING NEW VENTURES

Catalog description

This course explores the context, and comprehensive process, of new venture creation. Critical issues of new venture strategy and business planning will be addressed through readings, case analyses, guest speakers, a group project and interactive class discussions. We will review the practical skills necessary for evaluating and creating a new venture, evaluating business opportunities, and building and evaluating new product and business opportunities. Creating New Ventures provides the most practical aspects to complement the theoretical approach of the Introduction to Entrepreneurship course. Prerequisite: MGMT2065 (4 credits) spring