MGMT 2850
PRINCIPLES OF MARKETING
Wentworth Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Designed to give the student a broad appreciation of the fundamentals of marketing analysis. Discussions of actual case studies are used to study advertising, personal selling, channels of distribution, marketing research, pricing, new product policy, and the marketing mix. (4 credits) fall, spring, summer
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001
Availability not recently verifiedClass #wentworth-0735Fall 2026UGRD
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